The Content Campaign — She Rich Digital
Content Strategy & Copywriting — She Rich Digital

Your content should start conversations. Not just collect likes.

You don't need a manager to run your page. You need content built to move your offer — the strategy and the words that get people in your comments and DMs asking how to buy. I write it. You post it. I show you how to work it.

Ashli McCoy working
What this is

Content strategy and copywriting. Not social media management.

I don't run your accounts, post for you, or live in your comments. I build the strategy and write the content that gets your people engaging and asking about your offer — then I hand it to you to run, and show you exactly how to run it.

Ashli McCoy on the phone
The Tiers

Pick the level that matches where you're at.

Every tier is a fixed scope at a fixed starting price. Paid in full or split — before any work starts. No babysitting, no surprise extras.

The Spark
The Spark

Best for: you've got one offer and you just need content that actually lands.

$497
Starting Price
  • 14-day content plan around one offer
  • 10 posts written for you — hooks + captions
  • Built to start conversations, not just likes
  • The "When They Engage" playbook (PDF)
  • 1 round of revisions
Apply →
Most Popular
The Campaign

Best for: you're showing up and want a full month engineered to convert.

$997
Starting Price
  • 30-day content strategy around one offer
  • 20 posts written for you
  • 1:1 strategy call — plan + how to handle engagement
  • The "When They Engage" playbook (PDF)
  • 1 round of revisions
Apply →
The Launch
The Launch

Best for: a launch, promo, or sales push you need to go hard for.

$1,797
Starting Price
  • 30-day launch content strategy
  • 30 posts written for you
  • 2 strategy calls (kickoff + mid-launch)
  • DM + comment conversation scripts pack
  • The "When They Engage" playbook (PDF)
  • Priority turnaround · 1 round of revisions
Apply →
Add-Ons

Want more? Add it on.

Stack any of these on top of your tier. Transparent pricing — you know the full number before we start.

Local Content Shoot
Local to me only, by request. A shoot day to capture content for your campaign.
+$350
Extra Week of Content
Another 7 days mapped, +10 posts written for you.
+$300
Extra Strategy Call
One more 1:1 to walk through results and adjust the plan.
+$150
Conversation Scripts Pack
DM + comment scripts for moving engagement toward the sale. (Already in The Launch.)
+$125
Qualify yourself first

Let's be real about who this serves.

This works when you've got something to sell and you're willing to show up. If that's not you yet, this isn't the move — and I'll tell you straight.

This is for you
  • You already have one clear offer you actively sell
  • You'll post the content yourself and actually show up
  • You can run your own DMs and comments — I'll show you how
  • You want strategy and words that convert, not someone to babysit your page
This isn't for you
  • You don't have a clear offer yet — start with a Strategy Session first
  • You want someone to post, manage, and engage for you — that's a manager, not me
  • You want ongoing, on-call help after delivery
  • You're looking for free extras
How It Works

From apply to run it, in five steps.

01
Apply

Send the application. I check that your offer and audience are a fit.

02
Pay & intake

In full or split, before work starts. You brief me on your offer, audience, and voice.

03
I build it

Your strategy and all your content, written and mapped.

04
Strategy call

I walk you through the plan and how to work the engagement.

05
You run it

You post, you work the conversations, you close.

Common Questions

The boundaries, up front.

Do you post or manage my account?
No. I write it and map it; you post it and run your page.
Do you engage with my audience or answer my DMs?
No. The conversations are yours — that's where the sale happens. The strategy call and the playbook show you exactly how to handle them.
Can I message you with questions as they come up?
Everything you need is in the strategy, the call, and the playbook. Ongoing questions and check-ins after delivery aren't included. Want hands-on support? We can set up a separate retainer.
Do you shoot photos or video?
No — this is written content and strategy. If you're local to me, a content shoot can be added on by request.
How many revisions do I get?
One round on the written content. You give me all your feedback at once and I make the changes. After that, it's yours to run.
Do you guarantee sales?
No one honest can. I guarantee strategy and content built to start the conversations that lead to sales. Posting, showing up, and closing are on you.
When and how do I pay?
In full or split — before any work starts. No work begins until payment is in.
Are refunds available?
Once the work starts, it's non-refundable — the strategy and writing are done for you specifically. If you cancel before we begin, you're refunded.
You've got the offer

Let's make your content actually move it.

Send a quick application. I'll make sure your offer and audience are right for this, point you to the tier that fits, and get you a clear scope and price — no obligation.

Apply Now →

Real talk. No babysitting. No free extras.